How Marketers Can Avoid Big Data Blind Spots
Harvard Business Review
DECEMBER 23, 2013
That’s because marketing has a big opportunity to drive above-market growth and demonstrate its value to the C-suite and the boardroom. In our experience, marketing can increase marketing ROI (MROI) by 15 – 20 percent. That kind of value can turn plenty of heads in the C-suite. customer surveys).
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