How Media Companies Can Boost Ad Revenues
Harvard Business Review
FEBRUARY 28, 2013
Their spending added up to a 13 percent share of total online fashion expenditures, worth some $4 billion out of a $34 billion market. Our advice: Think data. The ubiquitous thumbs up/thumbs down is one option, but there are others. To build up your customer insights inventory, you need to keep your visitors coming back.
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