Before You Link Pay to Customer Feedback: Five Essentials
Harvard Business Review
SEPTEMBER 22, 2011
Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. A well-known early adopter of the Net Promoter system began linking NPS improvement to executive compensation before it had developed adequate disciplines and processes for understanding its scores.
Let's personalize your content