The Most Successful Brands Focus on Users — Not Buyers
Harvard Business Review
FEBRUARY 7, 2018
Vail Resorts remade their entire marketing strategy with a program called EpicMix. Golf coaches have long known what marketers are figuring out: the best way to hit the ball is to focus on the swing and follow-through. These changes fundamentally require rethinking strategy, organization, investment, and measurement.
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