The Secrets to TripAdvisor's Impressive Scale
Harvard Business Review
OCTOBER 2, 2012
The company is now pervasive - with 65 million unique visitors each month scouring the site for reviews of hotels, restaurants and sites around the globe. Going B2C was daunting and not in our core DNA," Kaufer remarked. Every time a consumer clicked on a hotel to book a room, TripAdvisor would charge the hotel something.
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