B2C Innovation Leadership Venture Capitalist 
Mills Scofield
JUNE 3, 2014
As someone who works with a variety of organizations in my roles as strategy and innovation consultant, venture capitalist, professor, and mentor, this question intrigues to me. The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc.
Harvard Business Review
DECEMBER 13, 2017
Con: Breakthrough innovation may not get greenlit; time-to-market may seem to lag (though I’d argue what’s released is far better aligned with customer needs and more likely to successfully scale). Eriksson, Banfield and Walkingshaw ’s book Product Leadership has a section that has a lot more detail on this topic).
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