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The Strategy Book

Leading Blog

Each chapter defines the objective, the context and the challenge—and then what success looks like and the pitfalls you might encounter. There are a number of ways to get the answers to these questions. Max McKeown has created a strategy reference work – The Strategy Book – to guide you to the answers. Well thought out and helpful.

Strategy 282
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Explain Your New Strategy By Emphasizing What It Isn’t

Harvard Business Review

McKinsey and Company reported similar findings from its Organizational Health Index as did Timothy Devinney at Australia’s University of Technology in a recent experiment. They do a fine job of requiring leaders to spell out what the strategic objectives are , but they rarely require leaders to get clear about what they are not.