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The Right Entry Point for Emerging Markets

Harvard Business Review

MARCH 12, 2012

I recently participated in a spirited panel discussion with Bruce Brown, Procter & Gamble's Chief Technology Officer, and Erich Joachimsthaler, Vivaldi Partners' managing director and CEO. I kicked off the discussion by arguing that many companies ought to start in the middle. billion by 2030. IKEA is a great example of this.

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Marketing Hedge Chief Technology Officer Supply Chain 12
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