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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR) 7.7% They define your shared belief system. We can still see that purpose reflected in everything Apple does today. greater revenue growth 34.7%

article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR). They define your shared belief system. We can still see that purpose reflected in everything Apple does today. Customer Need As a Catalyst For Purpose.