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Many Employees Have a Mid-Career Crisis. Here’s How Employers Can Help

Harvard Business Review

A quick brainstorm led them to pinpoint a mid-career manager who had been with the company for nearly a dozen years and had always done high-quality work. They approached her about shifting to social media, emphasizing the need to determine benchmarks for the company’s performance and develop a social media strategy for the brand.

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The 5 Requirements of a Truly Innovative Company

Harvard Business Review

However much brainstorming your employees do, it will come to naught if they don’t have access to the seed money they need to prototype and test their ideas. Historical benchmarks are of limited value when a product has no antecedents, and it’s hard to pin down the future value of an idea that exists only as a concept.