Remove Benchmarking Remove Management Remove Marketing Remove Zero Based Budgeting
article thumbnail

Can You "Re-Anchor" Your Next Budget Meeting?

Harvard Business Review

Many management techniques attempt to overcome this challenge. Zero-based budgeting is one such technique, but it is a time-consuming approach that cannot be used systematically. Define fact-based, non-historical criteria. Build and calibrate a model based on these criteria. History (i.e.,