Remove Bond Remove Career Remove Innovation Remove Wilde
article thumbnail

How Women Can Develop — and Promote — Their Personal Brand

Harvard Business Review

We all know developing a personal brand is valuable, since a strong reputation can put you on the radar for exciting career opportunities. Too many professionals over-index on “ bonding capital ,” to use a term popularized by Harvard sociologist Robert Putnam, and underinvest in “bridging capital.”

Brand 15