Win Back Trust with Raw, Unscripted, and Real Messaging
Skip Prichard
MARCH 3, 2021
Moving the average executive from prepared statements to an unscripted, off-the-cuff, and ultimately more honest and spontaneous communications strategy is terrifying to most. Most executives have been taught since early in their careers that they can never, under any circumstances, appear to not have all the answers. Far from it.
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