Win Back Trust with Raw, Unscripted, and Real Messaging
Skip Prichard
MARCH 3, 2021
Raw as In-Process” refers to co-development, to how brands that communicate in frequent, collaborative bursts with their public create bonds of joint ownership. The world isn’t going 100% towards raw and away from longer form storytelling or high production value content. Far from it. The more personal and direct we can be, the better.
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