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The Three Decisions You Need to Own

Harvard Business Review

While the obvious decisions that CEOs need to get right involve strategy and competitive advantage, too many executives delegate away three critical decisions that they need to own: decisions about goals, resource allocation, and people. How P&G Presents Data to Decision Makers. Don’t Make Decisions, Orchestrate Them.

P&L 8
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The Rebirth of the CMO

Harvard Business Review

This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. And that same transparency has radically shortened the shelf life of any new competitive advantage. “We’ll

P&L 10