CMOs and CEOs Can Work Better Together
Harvard Business Review
JUNE 20, 2014
We are always on the agenda of the executive team and are a significant part of the leadership meetings,” says Bert van Meurs, CMO of Philips Healthcare Imaging Systems. Make the CMO the “bonding agent” that connects the organization. Leadership Marketing' Tariq Shaukat, CMO for Caesars, agrees.
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