Don’t Trust Your Company’s Reputation to the Quants
Harvard Business Review
AUGUST 4, 2014
By contrast, the bottom 10 includes several companies – Goldman Sachs, AIG, Halliburton, Monsanto, and BP — which most consumers know only by reputation. Of course, risk-taking is central to business success. This finding mirrors the results of Edelman’s annual Global Trust Barometer.)
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