Bottom-up Credit Scoring Management Market Risk 
Strategy Driven
FEBRUARY 1, 2021
Since the entire process is technologically driven, it ensures transparency and involves low operating costs and market risk. Also, startup owners who do not have good credit but a healthy cashflow find it tough to get loans from credit unions or banks. Summing Up. There Are No Hidden Costs.
Harvard Business Review
MARCH 26, 2015
Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. The CMO has historically focused on driving growth and brand engagement; the CRO has typically focused on safeguarding the bottom line and minimizing unwanted exposure. Use risk data as an avenue for innovation.
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