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Why P2P Lending Makes Complete Sense for Startups

Strategy Driven

Since the entire process is technologically driven, it ensures transparency and involves low operating costs and market risk. Also, startup owners who do not have good credit but a healthy cashflow find it tough to get loans from credit unions or banks. P2P lending is a great alternative option for such businesses.

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How CMOs and CROs Can Be Allies

Harvard Business Review

But in the aftermath of the financial crisis, risk managers have become increasingly involved in business strategy and decisions. That has coincided with marketing’s increased influence on strategy, driven by the unprecedented level of insights into customer behavior and trends that are now possible through analytics.