Brand Management Human Needs Marketing Strategy Stage-Gate 
In the CEO Afterlife
OCTOBER 17, 2011
The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Today’s economy screams for change in the process of branding.
In the CEO Afterlife
AUGUST 1, 2011
After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. does this marketing wizardry have a chance at attracting sufficient consumers under the age of 60 to replace those with one foot in the grave? Leadership.
In the CEO Afterlife
AUGUST 1, 2011
After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. does this marketing wizardry have a chance at attracting sufficient consumers under the age of 60 to replace those with one foot in the grave? Leadership.
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