Why Your Company Should Partner with Rivals
Harvard Business Review
MARCH 12, 2012
Recently the CEO of a very well known consumer brand nearly scared the wits out of me. The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger. Here's how and why this matters to you.