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Remove Brandenburger Related Topics
Technology Innovation Marketing Development Co-Opetition Game Theory Competitive Advantage Industry Goal Crisis More Related Topics >
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Good Strategy/Bad Strategy: A book review by Bob Morris

First Friday Book Synopsis

AUGUST 10, 2011

How Steve Jobs saved Apple Malcolm Gladwell’s tipping points Michael Kami’s trigger points Michael Porter Peter Drucker Pivot points at 7-Eleven and the Brandenburg Gate Richard Rumelt The Lords of Strategy: The Secret Intellectual History of the New Corporate World The worst industry structure imaginable Walter Kiechel III What bricklaying teaches us about deepening advantage Why Kennedy’s goal of landing on the moon was a proximate and strategic objective

Strategy 98
Strategy Brandenburger Review Objective 98
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Why Your Company Should Partner with Rivals

Harvard Business Review

MARCH 12, 2012

The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger. There's a flawed belief that your only 'friends' in business are the enemies of your enemy. At one time, this axiom held true.

Co-Opetition 15
Co-Opetition Brandenburger Nalebuff Game Theory 15
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