Remove Brand Remove Creativity Remove Marketing Remove RACI
article thumbnail

How Media Companies Can Boost Ad Revenues

Harvard Business Review

Their spending added up to a 13 percent share of total online fashion expenditures, worth some $4 billion out of a $34 billion market. Say Goodbye to Creativity Awards. Invest in Your Customers More Than Your Brand. Media companies could provide leads to help improve ad targeting and landing page relevance.

Media 8