How Customers Come to Think of a Product as an Extension of Themselves
Harvard Business Review
SEPTEMBER 17, 2018
People are inundated with different brands as they stroll through the streets, scan through their social media newsfeeds, and binge television. This occurs when customers believe they know every facet of a product or brand so well that they have a special, unique relationship with it. KAZUHIRO NOGI/Getty Images.
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