Why Your Company Should Partner with Rivals
Harvard Business Review
MARCH 12, 2012
Recently the CEO of a very well known consumer brand nearly scared the wits out of me. By translating game theory into pragmatic business strategy, Co-opetition cleverly showed companies a new path to revenue growth: It's better to own 20 percent share of a $10 billion market than it is to own 75 percent share of a $2 billion market.
13 
Let's personalize your content