Brand Microfinance Quality Technology 
Harvard Business Review
FEBRUARY 1, 2017
Another reason is that investors are myopically infatuated with snazzy technology. To gain traction with that upper-middle class — and their disposable income — entrepreneurs need the ability to blend international quality standards with African design. A realistic approach to making money might strike some as humdrum.
Harvard Business Review
SEPTEMBER 7, 2016
It was a daunting investment, but well worth the quality-of-life improvement. This taught us that as an unfamiliar brand with a fixed retail shop, it’s really hard to acquire customers, especially if people have to go out of their way to find you. Experiment #5: Microfinance Institutions. Photograph courtesy of BioLite.
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