Remove Brandenburger Remove Competitive Advantage Remove Industry Remove Marketing
article thumbnail

Why Your Company Should Partner with Rivals

Harvard Business Review

If you have a competitive advantage, you generally don't share it with rivals. The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger. His blunt response: No.