Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage
Strategy Driven
MARCH 18, 2011
This perspective is a shift from existing strategy perspectives as it affects nearly every major decision a company makes, from growth initiatives, portfolio strategy, and M&A opportunities to its approach to budgeting and cost cutting. As the intrinsic value of assets diminishes, the competitive value of capabilities will only grow.
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