Skip Prichard
OCTOBER 8, 2020
Make your mistakes among friends and early-adopters. They are your early warning radar. Joan nurtured this avocation through her professional career, and slowly a theme emerged. Hold tight to your mission, values, and goals, but do not cling to your original assumptions about marketing and sales.
Harvard Business Review
APRIL 15, 2013
You can see a strong precedent for this in the open source software movement, which didn''t go mainstream until its early adopters progressed through the ranks. But today''s CMO is different: the corporate attire may be gone, but the assimilation to the new digital culture is incomplete. What do these "digital CMOs" do differently?
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