Traditional Strategy Is Dead. Welcome to the #SocialEra
Harvard Business Review
SEPTEMBER 12, 2012
The companies thriving today are operating by a new set of rules — Social Era rules. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. Social can be — and already is — more than Media. They live it. Social can be and is more than marketing or communications-related work.
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