Your Whole Company Needs to Be Distinctive, Not Just Your Product
Harvard Business Review
MAY 19, 2016
The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis. Consider, for example, the way many credit cards are marketed. When Procter & Gamble purchased it in 1999 for $2.3 But it didn’t quite work out that way.
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