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New Research: You're Doing Customer Experience Innovation Wrong

Harvard Business Review

"Innovation" has become a buzzword in the customer experience field. In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Sixty-four percent have allocated time to innovation activities.

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The Battle Over iPhones in India

Harvard Business Review

Forrester Research reports that online spending in India will grow to nearly $75 billion by 2020, from $12.1 Facebook launched an initiative aimed at bringing online the vast majority of the Indian population with no internet access through a controversial but innovative initiative called Free Basics. Although only one-fifth of its 1.3

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