3 Reasons Global Firms Should Keep Investing in India
Harvard Business Review
FEBRUARY 16, 2018
In two short years, Kwid gained 15% of the market. Three things allow firms like Amazon and Renault to succeed in India’s consumer market: The first is their CEOs’ strategic and long-term commitment to the market. The country has over 350 million smart phones and this number is growing 25% CAGR.
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