Outsourcing the Old Folks
Harvard Business Review
MAY 11, 2012
The Best Exotic Marigold Hotel , a new film set in India and directed by Shakespeare in Love's John Madden (age 63), hangs its plot on the notion of "outsourcing" the elderly. He's the fictional heir to real-world entrepreneurs like Del Webb , who set out a half century ago to outsource America's elderly to a previously barren sun belt.
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