Outsourcing the Old Folks
Harvard Business Review
MAY 11, 2012
The Best Exotic Marigold Hotel , a new film set in India and directed by Shakespeare in Love's John Madden (age 63), hangs its plot on the notion of "outsourcing" the elderly. screens this month comes with $70 million in foreign box office receipts already in hand, for a film that cost a modest $12 million to make.
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