Deep Motivations, Not Competencies, Drive Leadership Performance
The Empowered Buisness
JULY 14, 2015
A successful CMO (Chief Marketing Officer) is likely to have such MAPs as – strong motivation toward options (ie., It is one of three core motivational drivers identified by McClelland. Other interest filters are oriented around things, such as systems, tools, money, activity, etc. Too high and the leader becomes domineering.
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