Still Many Ways to Skin a Capital Cost
Harvard Business Review
MARCH 10, 2011
Estimating the rate at which to discount the cash flows — the cost of equity capital — is an integral part of the exercise, and the choice of rate has a significant effect on estimates of a project's or a company's value. Not at all, he said, because it's "no secret that applying the CAPM is as much an art as financial science."
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