Will Moneyball Analytics Kill Loyalty and Leadership?
Harvard Business Review
APRIL 1, 2013
Unlike for a Procter & Gamble or Unilever, Morey muses, there is no "aging curve" for marketing prowess: "We can't say that, after 50, this guy won't have another good marketing idea again.". Think of it as Six Sigma predictive analytics for talent. can make a better bet on someone with talent.". But why not?
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