How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
I am the cofounder and CEO of BioLite. Much like our team of engineers who are constantly testing for the best functionality of our products, our team for emerging markets set up a series of experiments to explore which distribution model functioned best in these remote environments. Experiment #5: Microfinance Institutions.
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