How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
It was a daunting investment, but well worth the quality-of-life improvement. I am the cofounder and CEO of BioLite. Customers show up regularly to take out loans, arrange payments, and track their finances. The thing is, for millions of people, this model doesn’t exist — and those people are my customers.
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