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Building a Software Start-Up Inside GE

Harvard Business Review

CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. Second, we are incubating new software talent and [creating] software DNA.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

In Rich’s old, functional “silo-based” process, a marketing person with a new customer opportunity would contact their favorite R&D associate, the regulatory and quality assurance departments, packaging, and the plant. Throughout these years of cultural transformation, Intuit’s leadership support has been constant.