How GM Uses Social Media to Improve Cars and Customer Service
Harvard Business Review
FEBRUARY 12, 2016
People were asked about GM products, upholstery textures, colors, vehicle designs, and technology, and their feedback was incorporated into GM vehicles. Today, Weaver’s mass-mailing tactics seem quaintly out of date. The idea for a global Social Media CoE didn’t happen overnight. We’ve come a long way.
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