Cialdini, Marketing and Self-aware

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Cialdini

Marketing

Self-aware

Decision Making Scenarios

Coaching Tip

MARCH 25, 2014

Baker says that, "Many people conceive of their business dealings as spot market exchanges--value given for value received, period. Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993). But becoming aware of their dangers can reduce their impact: Always view a problem from different perspectives. Status-Quo.

Cialdini

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Coaching Tip

APRIL 1, 2013

Traditionally the thinking has been that employers should appeal to workers’ more obvious forms of self-interest: financial incentives, yes, but also work that is inherently interesting or offers the possibility for career advancement. Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993).

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Givers give without expectation of immediate return.

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