Remove Competitive Advantage Remove Ethics Remove Human Capital Remove Strategic Fit
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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. The reward is longer-term competitive advantages. Human capital is the source from which competitive advantage flows or falls. Nike is a Do Less Better company. 1 Big Idea . Clout is the culture of giants.

Company 177