Remove Competitive Advantage Remove Marketing Strategy Remove Strategic Fit Remove Stress
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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. Complexity alienates customers, contaminates cultures, heightens stress, and increases the cost of doing business. The reward is longer-term competitive advantages. Nike is a Do Less Better company. 1 Big Idea .

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