Biometrics Won’t Solve Our Data-Security Crisis
Harvard Business Review
DECEMBER 6, 2017
Much like credit data, we could soon have a burgeoning cottage industry in what I call extrapolated uses of biometric data. For instance, based on your credit score, profession, age group, or zip code, marketers infer that you fit into specific marketing demographics. In a global market where 144 million unique U.S.
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