Why Fraudulent Ad Networks Continue to Thrive
Harvard Business Review
OCTOBER 28, 2015
His counterpart, Augustine Fou, a digital marketing consultant, returned the nods and grinned. The consultant and his client both knew what happened on August 15. To see how the bad guys operate, we follow the money trail. At an average CPM of $1, this budget buys 100 million ad impressions. Fake Clicks on Fake Sites.
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