Cost Center Leadership Loyalty Marketing Strategy 
Harvard Business Review
OCTOBER 4, 2012
Romney, on the other hand , believes that it's important to constantly remind Hispanics that his father was born in Mexico — thinking that this will create instant loyalty. As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S. I witnessed this first-hand as I attended three of the events.
Harvard Business Review
OCTOBER 4, 2012
Romney, on the other hand , believes that it's important to constantly remind Hispanics that his father was born in Mexico — thinking that this will create instant loyalty. As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S. I witnessed this first-hand as I attended three of the events.
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