When is Spinning the Message a Good Thing?
Marshall Goldsmith
SEPTEMBER 26, 2011
Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. A: Every company that sells products or services "spins" these in a positive way to clients. When is "spinning" a message a good thing? When it is wrong? It is just good business.
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