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When is Spinning the Message a Good Thing?

Marshall Goldsmith

Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. A: Every company that sells products or services "spins" these in a positive way to clients. When is "spinning" a message a good thing? When it is wrong? It is just good business.

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A Lesson from Warren Buffet about Ethical Blind Spots

Harvard Business Review

The far more interesting question from our standpoint is why Warren Buffett, known for his embrace of ethical business practices, failed to understand the unethicality of Sokol's actions when he learned of them, and intervene. Martin Professor of Business Ethics at the University of Notre Dame. Tenbrunsel is the Rex and Alice A.

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